Marketing Director, Escalent

“Lori is my go-to freelance B2B content strategist and writer. Whether for a blog or a white paper, and no matter which industry group (automotive, consumer goods and retail, tech, or energy) I’m working with, I can count on Lori to work seamlessly with our experts on building a strong story, tailoring it to our target audience(s), highlighting our main messages, and delivering a well-written, insightful piece of B2B thought leadership.

Bringing a thoughtful, strategic approach to every project, she asks the right questions, pulls out impactful details, examples, stories, and recommendations from our SMEs, and weaves it all together into actionable content that hits the mark with our clients and prospects.

A consummate professional, she integrates seamlessly into every project no matter where it is in the process or how many people are involved. There is no subject or task she hasn’t knocked out of the park and she always meets or exceeds due dates.”

Multiple of us on my Marketing team continue to work with her when we need help developing B2B thought leadership content. You won’t be disappointed working with Lori!”

Founding Partner at Right On

“Lori knows how to take complex ideas and make them sing. With her strategic mind and pitch-perfect writing, she has a keen ability to bring a human voice to any subject matter—whether she’s writing about marketing technology or academic medicine.

She’s a go-to writer on our team, not only for her true mastery of the craft, but also for her professionalism, her enthusiasm, and her egoless collaboration in the pursuit of excellent writing.”

VP Marketing (Marketing Consultant), How to SaaS

“Lori has been freelance writing for me since May 2014 and continues to be one of my go-to writers for Influitive’s content marketing. She has done the heavy lifting on some of our most impactful pieces, helping us establish the new category of advocate marketing, build our brand, and generate high-quality leads.

My favorite thing about Lori is that she has years of in-house B2B marketing and sales experience herself, so she understands our audience deeply and can write effectively for them without many edits. She also teaches me something new every time we work together through her insights and suggestions.

Finally, Lori is always willing to jump on last-minute calls with me so I can brief her in on a project with a crazy deadline — and she always hits her deadline. I often recommend Lori to my fellow content marketers who need another writer on their roster. Trust me: it doesn’t get any better than Lori!”

Writer, Reporter, Editor

“Lori is the freelance writer every editor dreams of finding. She is a solid reporter — and innovative to boot. Experienced and professional, she can take an idea from conception to publication with minimal supervision.

Friendly and enthusiastic, she works well in our geographically dispersed virtual environment. I highly recommend Lori, though I say it with reservations: I’d rather not share this excellent performer.”

Change Management & Learning Advisor

“What CAN’T this lady do?

I’ve known Lori for over a decade as I’ve held various positions in sales and marketing, and general consulting. She’s worked with me on many complex projects and she has never failed to make my project look amazing. A writer. A researcher. A marketer. A secret to success.

Lori will take hold of a tiny idea and run with it and come back with something right on target, every time and on time. She knows how to speak to any targeted audience like the professional that she is with her thorough researching and interviewing skills.

She has the knack to get just what you need from the client or interviewee. Her uncanny attention to detail has saved me countless hours. I would hire her in a snap. First class.”